Post by account_disabled on Dec 2, 2023 23:26:55 GMT -5
which, in addition, generated all the account purchases.Tip #2: Analyze the distribution of sales between new and existing customersAlso note that you can analyze the results of your Advantage+ campaign and observe the number of sales between new and existing customers.Even when setting spending limits, the share of sales coming from existing customers is sometimes significant and
masks the lack of effe Europe Cell Phone Number List ctiveness of the acquisition campaign !To observe the distribution of sales between new customers and existing customers, you must go to the reports by distribution, then in the “By distribution type” tab and you choose “Audience type”!Here is a very positive situation:We observe that the majority of sales come from new customers! This is good newsNow here is another example where we can observe that 24 sales out of 32 (i.e. 75% of sales) come from existing customers, while only 4.7% of the budget is invested in these audiences...It is by
observing this type of thing in the results reports that we can take corrective actions such as reducing the budget ceiling of existing customers to the minimum (1 or 2% for example).Tip #3: The best creations in the account go to Advantage+Repeat after me: “Advantage+ Shopping is not a testing campaign, but an acceleration campaign! »Therefore, avoid using this campaign to test creatives that have not yet shown some effectiveness. On the contrary, select the best creations from the account to add them to the campaign!Let me
explain how we do this for our customers…We select all active campaigns over a period of 3 to 6 months (the exact period will depend on the volume of spending on the account). Then, we sort these creations by number of sales (or turnover generated) in order to identify the creations that generate the most income on the account.If these creatives are still relevant, we simply duplicate them in our Advantage+ Shopping campaign!Moreover, I would like to take this opportunity to share with you a test that Cassandre Baral , Performance Manager at DHS Digital, conducted for one of our clients.The Advantage+ Shopping campaign of one of its clients showed signs of fatigue (fewer sales and increasing CPA despite significant creative rotation).What to do in such a situation?Relaunch a new Advantage+
masks the lack of effe Europe Cell Phone Number List ctiveness of the acquisition campaign !To observe the distribution of sales between new customers and existing customers, you must go to the reports by distribution, then in the “By distribution type” tab and you choose “Audience type”!Here is a very positive situation:We observe that the majority of sales come from new customers! This is good newsNow here is another example where we can observe that 24 sales out of 32 (i.e. 75% of sales) come from existing customers, while only 4.7% of the budget is invested in these audiences...It is by
observing this type of thing in the results reports that we can take corrective actions such as reducing the budget ceiling of existing customers to the minimum (1 or 2% for example).Tip #3: The best creations in the account go to Advantage+Repeat after me: “Advantage+ Shopping is not a testing campaign, but an acceleration campaign! »Therefore, avoid using this campaign to test creatives that have not yet shown some effectiveness. On the contrary, select the best creations from the account to add them to the campaign!Let me
explain how we do this for our customers…We select all active campaigns over a period of 3 to 6 months (the exact period will depend on the volume of spending on the account). Then, we sort these creations by number of sales (or turnover generated) in order to identify the creations that generate the most income on the account.If these creatives are still relevant, we simply duplicate them in our Advantage+ Shopping campaign!Moreover, I would like to take this opportunity to share with you a test that Cassandre Baral , Performance Manager at DHS Digital, conducted for one of our clients.The Advantage+ Shopping campaign of one of its clients showed signs of fatigue (fewer sales and increasing CPA despite significant creative rotation).What to do in such a situation?Relaunch a new Advantage+
