Post by account_disabled on Dec 2, 2023 4:52:07 GMT -5
72% of French people see generative AI as an asset to improve their purchasing experiences… Publication date :October 11, 2023 Flipboard Reddit Pinterest WhatsApp E-mail The conversational platform iAdvize has just published the conclusions of its study on online purchasing behavior and generative AI in e-commerce.
The survey, conducted in partnership with Ipsos, highlights a major challenge in the purchasing journey of French consumers: the search for information on products. It nevertheless suggests that Buy Bulk SMS Service technological advances in generative AI could provide solutions to this problem… “As consumers, we all know it: the phase of searching for product information on the Internet is long, complex and fraught with uncertainty.
This is a challenge that e-commerce players can now solve thanks to generative AI, the purchasing experience becomes as simple as a conversation, allowing consumers to make decisions with great fluidity , enlightened and rapid.
The chatbot: a decisive influence on purchasing decisions Among the French people's favorite tools for obtaining information when shopping online, messaging (messaging applications, live chat, social networks) is the most used among all age groups (87% overall, 93% among 18-34 year olds). Today, the telephone is only chosen as the preferred channel for contacting a brand by 22% of French people and 18% of 18-34 year olds.
The survey, conducted in partnership with Ipsos, highlights a major challenge in the purchasing journey of French consumers: the search for information on products. It nevertheless suggests that Buy Bulk SMS Service technological advances in generative AI could provide solutions to this problem… “As consumers, we all know it: the phase of searching for product information on the Internet is long, complex and fraught with uncertainty.
This is a challenge that e-commerce players can now solve thanks to generative AI, the purchasing experience becomes as simple as a conversation, allowing consumers to make decisions with great fluidity , enlightened and rapid.
The chatbot: a decisive influence on purchasing decisions Among the French people's favorite tools for obtaining information when shopping online, messaging (messaging applications, live chat, social networks) is the most used among all age groups (87% overall, 93% among 18-34 year olds). Today, the telephone is only chosen as the preferred channel for contacting a brand by 22% of French people and 18% of 18-34 year olds.
