Lack of information: a significant obstacle for French consu
POSTED ON Dec 2, 2023 4:50:44 GMT -5
Post by account_disabled on Dec 2, 2023 4:50:44 GMT -5
According to the study, e-commerce represents a very popular purchasing channel in France, used several times a month by more than half of French consumers (54%). This is a mode of consumption which is particularly appreciated for its practicality (61%), for competitive prices (58%), as well as for access to a catalog of products (36%), often more extensive. than in physical stores.
However, despite these benefits, only 39% of respondents say they are very satisfied with their online shopping experiences. This lack of enthusiasm is mainly attributable to the difficulties encountered Country Email List when searching for product information, a problem raised by 53% of those surveyed as a barrier to purchasing , ahead of hidden or high delivery costs (50%).
Three quarters of French people perceive real value in using chatbots. They are valued primarily for their ability to provide real-time information, with 40% of respondents appreciating their 24/7 availability. However, it is important to note that the possibilities offered by this tool in terms of pre-sales information remain largely unknown. For example, only 19% of respondents believe that a chatbot can provide specific advice, provide access to detailed product information sheets (10%), or even serve as a source of inspiration for good ideas (7%).
However, despite these benefits, only 39% of respondents say they are very satisfied with their online shopping experiences. This lack of enthusiasm is mainly attributable to the difficulties encountered Country Email List when searching for product information, a problem raised by 53% of those surveyed as a barrier to purchasing , ahead of hidden or high delivery costs (50%).
Three quarters of French people perceive real value in using chatbots. They are valued primarily for their ability to provide real-time information, with 40% of respondents appreciating their 24/7 availability. However, it is important to note that the possibilities offered by this tool in terms of pre-sales information remain largely unknown. For example, only 19% of respondents believe that a chatbot can provide specific advice, provide access to detailed product information sheets (10%), or even serve as a source of inspiration for good ideas (7%).
